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Monyette Dickson's Marketing Case Reusable Plastic Straws

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We’ve Sold Out Continuously.’ Meet the Reusable Straw Sellers Cashing In on the Plastic Backlash' Oct 13, 2018 Reusable straws are continuously growing nation-wide and so far has made an estimated number of 925 million to this day and continuously growing. Marketing is playing a huge role in many company plans for its customers when it comes to reusable straws and how it’s leaving an important impact on society as a whole. “The backlash isn’t just shrinking and saving sea turtles from surgery” they’re also generating a ton of cash for alternative vendors online such as glass, metal and other reusable sources. “major cities like Seattle and companies like Starbucks move away from traditional plastic straws. With the movement reaching a fever pitch, people are looking to purchase more environmentally sound choices." "Every year in the United States 500 million straws are used and most will end up in the garbage or ocean. Plastic drinking straws h

Product/Nike

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                          Fan of Nike sneakers and clothing? The brand I selected is Nike,  some reviews from recent customer’s said is “ Nike used to be the best. Apparently, they've gotten a little too big...because they are now the absolute worst company I've ever purchased from!”   “I bought Air Max 2015 sneakers 3 years ago and they're not holding up that well. It is pretty comfy and breathable, nice snug fit. The shoe box is a little narrow so I had to go half a size up. I usually wear a 7.5, but for Nike, I wear a size 8. I paid $180 when I bought it. The problem is, the quality of the shoe is not fair for the price.”  “I purchased a pair of Manoas online thinking they would be the same as last two pairs I bought. Although the price was the same the shoes were not” Nike provides four value propositions they are innovation, customization, accessibility and brand/ status.   From what I’ve been reading on the internet most customers recently seem to b