Product/Nike

                          Fan of Nike sneakers and clothing?






The brand I selected is Nike,  some reviews from recent customer’s said is “ Nike used to be the best. Apparently, they've gotten a little too big...because they are now the absolute worst company I've ever purchased from!”  
“I bought Air Max 2015 sneakers 3 years ago and they're not holding up that well. It is pretty comfy and breathable, nice snug fit. The shoe box is a little narrow so I had to go half a size up. I usually wear a 7.5, but for Nike, I wear a size 8. I paid $180 when I bought it. The problem is, the quality of the shoe is not fair for the price.” 
“I purchased a pair of Manoas online thinking they would be the same as last two pairs I bought. Although the price was the same the shoes were not”







Nike provides four value propositions they are innovation, customization, accessibility and brand/ status. 
 From what I’ve been reading on the internet most customers recently seem to be unsatisfied with the most recent purchases. Some may say poor quality, and others how expensive this product might be,  and on the other hand, more people are happy about the product they are buying. Nike is the brand to look for when your wanting athletic wear or more for a comfortable/ sporty look. Some of the high end of the scale or most on the low-end depending on what you're looking for.









Nike sell’s shoes, apparel,  athletic wear, equipment, and accessories. Some of the marketing strategies are to put on as many commercials featuring their ad’s which is working to innovate it’s brand while continuing to grow bigger nationwide.  Their product promotion out in the real world is helping to promote them as much as possible have out in the real world, to go promote them as much as they can and also with product promotion as well. 












If I was the brand manager the way I would respond to customers as if they weren't happy to give them a full refund back, ask if there was anything that we could do to help the situation so that it doesn't happen again.  Maybe a discount off their next purchase just tries to provide a solution that would help the problem not recur again. Hopefully, there was a product or shoe that would fit them better. Just anything the company could do better on a larger scale to help influence the customer's decision on a positive note.

From this assignment, I Learned how marketing affects all people not just the older generation but younger too. What value proposition is, how to use it in a business/ how it affects your business both good and bad. How important value proposition is with a company.